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E-mail
Design: Eversave New Savings |
Prospectiv.com
is an online marketing company that
specializes in connecting businesses
with the right customers. In order
to achieve this goal, website brands,
such as Eversave.com
are developed. Eversave is a B2C website
catering to the CPG, pharmaceutical,
retail, personal finance and travel
industries.
Challenge:
Eversave.com emails
opt-in consumers with relevant savings.
The business is constantly challenged
to generate interests & promote
the latest offers to consumers.
Result:
Studies had shown that American Idol
was a popular subject for our consumers.
I helped developed a look that displayed
multiple offers while encouraging
readers to click-thru. Complimenting
this, an American Idol themed poll
was also used. Over the course of
five weeks, responses grew from 2-20%.
This program successfully engaged
audience.
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